The machine was installed in the Sber area at the Eastern Economic Forum as part of the organization's ESG strategy and the "Save the Planet" project, which aims to involve the country's population in addressing environmental and social issues.
In exchange for the used containers, the fandomat offered users special offers from companies in the Sber ecosystem. For example, a promo code for the Okko online cinema, a discount on an order at SberMarket or a free month of use of the SberZvuk service.